Good Energy and innovative engagement
In the summer of 2014 Good Energy teamed up with energyshare to change the way renewable energy projects, and the people behind them, engage with the local community and stakeholders.
energyshare used the power of social media to connect with the people and communities concerned with the development of The Big Field Wind Farm in North Cornwall.
Good Energy wanted to challenge the perceptions of renewable energy projects in the UK as well as to support and engage with the silent majority that see the benefits that these developments can bring to the local area.
The overall objective of this was to see how engaging with the people involved could have a positive impact on the comments on Cornwall Council’s planning portal.
The campaign engaged over 83,000 people on Twitter and over 1,600 on Facebook with over 400 people showing their support for The Big Field Wind Farm through a Facebook ‘like’.
The result of The Big Field Wind Farm social media campaign was that the planning portal forum received 69 positive posts in just 3 days, which Good Energy described as “unprecedented” and for a renewable energy development is a big success.
people reached on Twitter
“This was a groundbreaking project that really challenged the status quo. The innovative approach to community engagement through social media enabled us to connect with the ordinarily passive silent majority of supporters on behalf of Good Energy.”
Abbie Brooks, Project Director at energyshare